Xurreria Rosaleda: Churros, Chocolate, and the Taste of Childhood

Some dishes simply taste better during the colder months. Hot chocolate, for example, especially when enjoyed with an ensaimada or freshly made churros. It’s no surprise that during the Christmas season churros stands pop up everywhere. Yet, there is one special place where you can enjoy churros all year long: the iconic Xurreria Rosaleda in old town Palma.

Rekindle Childhood Memories

On a winter afternoon, it’s often the long line in front of the churreria that you’ll notice first. And for good reason. Inside, the air crackles with anticipation while fresh dough is piped directly into hot oil. Moments later, golden spirals emerge. Cut to sticks and served straight away.

Coffee House Atmosphere

Despite the bustle, the atmosphere remains unmistakably intimate. Couples stop by for a shared indulgence, families with children turn the visit into a weekend ritual, and small groups gather for a quick chat between errands.

Dipped in a cup of hot chocolate churros not only warm the belly but also rekindle childhood memories and offer a comforting sense of belonging.

Where Tradition Sizzles

Xurreria Rosaleda is looking back to more than 80 years of a family and a craft passed gently through time. What began as a small sweets stand in the 1940s eventually found a permanent home in Palma. Today, the churreria is still run by the same family, now in its third and fourth generations.

Antonia Gelabert, the founder’s granddaughter, warmly welcomes her guests while you can watch her husband Joan Ferrer and their son Xavier busy preparing fresh churros, still following the original recipe.

Mediterranean Soul Food

Although the equipment has evolved over the years, the philosophy has not. Keep it simple, keep it fresh, and keep it heartfelt. As a result, Xurreria Rosaleda has become a cornerstone of Palma’s everyday life, an anchor of tradition amid a rapidly changing city.

Like the Mediterranean soul food, the enduring warmth of Rosaleda continues to comfort locals and visitors alike. Offering a familiar sweetness that feels wonderfully like coming home.