Passion for Fashion: La Principal

**** In the meantime La Principal moved to Carrer dels Paraires, 5. Read more: The Art of Clothing: La Principal ****

The beauty is in the details. Be it the carefully designed image of a sun along with the word summer in its 60’s character style on the store window, the vintage ceiling lights, or the theater seats from the former Rialto cinema – not to mention the wonderful selection of menswear. When Tony, one of the shop owners, talks about La Principal and addict, their own brand Mews and his plans for the future, you sense real passion. And you will find his enthusiasm and dedication in the portfolio of his store, too. So don’t miss the opportunity to explore the store, indulge in the beautiful decoration and discover a treasure or two for yourself – or your sweetheart.

Whatever Tony and his co-partner Suso do, they do it with love, and they care about their clients. While you browse through the racks and hangers there is a continuous hola, besito and hasta luego, while chatting about the upcoming journey or the next party. During the summer months, you might also meet Tony in his role as a DJ at one of the island’s hot spots. He is always full of energy and ideas how to create the next big thing. I like his verve, curiosity, and the total lack of envy. Why not admire someone for what he or she has accomplished?

La Principal features a grown-up urban style you want to wear in the capitals of the world – to be appropriately dressed in any occasion. Brands like Smith & Wykes, Woolrich, Hentsch Man, Opening Ceremony, Closed, or Lavenham, spectacles by Hydes, shoes and boots from Buttero and Steve Mono – and always fancy accessories like belts, purses, scarves, hats by any hip premium-brand. If I were a man, this were the place I’d go weak…