Mediterranean has always been a magic word for me. It’s not just the ocean, the endless blue sky or the smell of the pine trees. It’s the attitude to life. When you enter the Med Winds store on Jaume III you instantly know what it is about: un estilo de vida Mediterraneo. The easy-going yet responsible way of life is also embodied by other creative Mallorcan brands like Suite 13, Suro, Maravillas Bags, Rockbeach, or Mews.
Med Winds’ bright natural colors, soft organic materials and fancy pattern along with a casual yet cool design reflect this particular style. Their dresses, shirts and pants often remind me of the 50’s and 60’s. A picture of Jean Seberg and Jean-Paul Belmondo riding a Vespa along the Côte d’Azur instantly comes to my mind.
Indeed, Med Winds‘ clothes are often inspired by classic Mediterranean themes or persons, as Tina and Agusti proudly told me. This fall it’s Dalí, so the colors, cuts and prints take up elements of his pictures and his lifestyle. One of the highlights is a fine black dress like the ones Dalí’s wife Gala used to wear. Former lines were dedicated to iconic names like Jean Cocteau and Marcel Duchamp or the Costa Brava. Med Winds’ collections are rather small and some cuts only change in color or pattern. But many pieces make great basics that you can wear on different occasions. Something I really appreciate in my wardrobe.
Llorenc Fluxà founded his label in 2011, together with a group of friends. For a while Med Winds was only available online until they took the opportunity to sell their clothes in a small store in fancy El Raval in Barcelona. Eventually shops in Madrid, Athens, a pop-up in Casa Camper Berlin and the stores in Palma followed. Designed in Barcelona and manufactured in small factories in Spain and Italy from local, often organic materials Med Winds breathes the genuine Mediterranean spirit.